Make Fruit Fair! A Boost for Fair Tropical Fruits in the 2015 European Year for Development and beyond: Mobilizing European citizen to take action for fair tropical fruit supply chains
Portugal, Austria, Czech Republic, France, Germany, Hungary, Italy, Latvia, Malta, Poland, Romania, United Kingdom, and 8 additional EU Member States. Outside EU: Cameroon, Colombia, Ecuador, Windward Islands/Dominica
Did you know that thousands of farmers and workers may have been exploited to produce the sweet and juicy mangoes, bananas and pineapples you enjoy? Their basic rights are often simply ignored. As consumers we have a strong voice which we should use to urge the EU, governments, supermarkets and the wider food industry to ensure that a fair price is paid for tropical fruits that are produced without violating human rights or polluting the environment.
Direct: 23 million EU citizens and consumers (specifically young people and women with children); 150 activists and staff from civil society organizations (CSOs) in EU Member States (MS); 200 corporate decision makers (such as staff and shareholders of supermarkets and fruit companies); 1.300 political decision makers at EU and MS level; 5.000 journalists.
Indirect: all European citizens – they will be able to enjoy more sustainable products and benefit from greater global peace, equity and justice. Small farmers and workers in the tropical fruit sector and their dependants, communities and people in developing countries who depend on this sector.
Overall: contribute to more coherent and sustainable development policies of the EU, its Member States and the private sector integrating human rights, decent work and trade, thereby ensuring better living and working conditions for small farmers and workers in the tropical fruit sector. The action contributes to establishing the post-MDG agenda aiming at providing a Decent Life for All by 2030.
Specific: by 2017 the action raised the awareness of 23 million consumers and citizens in at least 20 EU Member States on the interdependencies between the EU and developing countries exporting tropical fruits and mobilized 200,000 of them to take action and urge corporate and political decision makers to ensure fair conditions in the tropical fruit sector.
R1 Capacity building: 150 multipliers trained from at least 20 EU MS on MFF campaign
A1.1: Organise two one-day Round tables (one in Riga, one in Stuttgart) for at least 20 CSOs;
A1.2: Develop a training curriculum;
A1.3: Produce training materials on MFF campaign issues and guidelines;
A1.4: Run four EU-wide two-day trainings for CSO staff, multipliers and activists;
A1.5: Run 22 national trainings for multipliers and activists.
R2 Media: A powerful media campaign raised awareness of 20 million European consumers and citizens on MFF issues
A2.1: Hold one centralized press conference in Brussels in the context of EYD 2015;
A2.2: Organize 11 media briefings (meetings/conferences/workshops) on national level;
A2.3: Issue 64 press releases including nine centralized produced press releases on EU issues;
A2.4: Produce 18 media briefings (on paper) on national level;
A2.5: Organise interviews with media;
A2.6: Organize 11 photo stunts;
A2.7: Organize three one-week journalist trips for 12 journalists to producer countries in Latin America and Sub-Sahara Africa.
R3 Campaigning: A pan-European awareness campaign improved the critical understanding of 3 million consumers and citizens in at least 20 EU MS of key development issues in tropical fruit supply chains and mobilized 200,000 of them to take action for fair conditions in the tropical fruit sector
A3.1: Adapt and translate the Make Fruit Fair Logo of former project;
A3.2: Conduct five case studies on value chains/corporate actors/FT alternatives;
A3.3: Produce and use online & social media tools;
A3.3.1: Establish a centralized multilingual website;
A3.3.2: Use online newsletters, websites and social media accounts of co-applicants;
A3.3.3: Two interactive online tools/games;
A3.3.4: Three online film clips;
A3.3.5: 14 Info graphics;
A3.3.6: One interactive documentary;
A3.4. Produce and translate printed material tools;
A3.4.1: 12.000 national MFF flyers in eleven languages
A3.4.2: 2,125 T shirts with campaign logo / messages
A3.4.3: 8,000 bags and 60,000 stickers and buttons with campaign logo / messages
A3.4.4: 31.000 print-outs of petition in German, Italian, French, Czech, Latvian
A3.4.5: 10 printed newsletters in German, French and Italian
A3.4.6: 10 popular briefings/fact sheets based on studies etc.
A3.5: Organize a centralized online petition of 4-6 months to be published also on partner sites
A petition generates mass support for burning issues, raises awareness and wins new.
A3.6: Organize at least 12 European urgent actions.
A3.7: Give MFF input into 91 seminars/lectures for teachers, students, during conferences etc.
A3.8: Organise 85 stands at fairs, exhibitions, conferences on national level
A3.9: Organize one public event (Flash Mob) inside EXPO 2015 in Milan and an information stand during 30 days
A3.10: Organize 50 public actions during International Days (e.g. FT-day)
A3.11: Organize 6 tours for Southern speakers to meet MPs, EU decision makers, companies, academics, journalists
A3.12: Produce and disseminate a short cinema film clip to highlight MFF-topics and the EYD2015
A3.13: Create open source platform with pictures, stories for other CSOs, multipliers, etc.
A3.14: Set up a sub-granting scheme for CSOs/CSOs mainly from new EU MS to support them in implementation of MFF campaign activities
R4 Advocacy: 200 corporate and 1.300 political decision makers at MS and EU level targeted and called upon them to ensure fair conditions in the tropical fruit sector.
A4.1: Monitoring of important policy processes including UNGP on EU and MS level especially through commissioning legal research
A4.2: Draft 10 MEP/MP briefings for lobbying and advocacy
A4.3: Conduct 119 lobbying activities targeting EU and MS political decision makers in all consortia home countries except Malta
A4.4: Organise one exposure trip for 4 MEPs from different countries to Cameroon
BL and FTAO will organise one exposure trip for 4 MEPs to Cameroon to give MEPs the
A4.5: Organise two half-day MEP seminars in Brussels for ca. 20 participants
A4.6: Run 124 bilateral discussions with corporate decision makers in three years
A4.7: Organise a pan-European multi-stakeholder conference in Brussels to highlight the EYD 2015
A4.8: Organise two national multi-stakeholder meetings to present research results in DE and IT
A4.9: Participate in regular WBF working group meetings and Global Conference in 2016
R5 Networking: The sustainable structure of a pan-European CSO-network that covers at least 20 EU MS for lobbying and campaigning for fair tropical fruit supply chains is developed.
A5.1 Involve more members in the EUROBAN activities, especially from the NMS
A5.2 Set up a EUROBAN subsection on the MFF website
A5.3 Organise two EUROBAN meetings per year
A5.4 Develop a sustainable fundraising strategy to secure the existence of the EUROBAN network after the project ended
A5.5 Secure the representation of EUROBAN at international conferences and meetings
A5.6. Strengthen the participation of civil society and support EUROBAN members and Southern partners to stay/get involved in the World Banana Forum
R6 Project management: A system for efficient and effective project implementation, communication, visibility, monitoring and evaluation is established.
A6.1: Organise a four-day kick-off meeting
A6.2: Organise four coordination, review and evaluation meetings with all partners (in Bologna, in Brussels, in Vienna, in Berlin)
A6.3: Organise partner telephone conferences once a month
A6.4: Enable staff members to participate in project related trainings and seminars
A6.5: Run three audits
A6.6: Conduct a final external evaluation
A6.7: Participation of Overall Project Coordinator in the annual EC meetings in Brussels and preparation of annual EU case study summaries
A6.8: Develop and implement a visibility plan based on the EC visibility guidelines
Oxfam Deutschland (Germany), Asociatia Mai Bine (Romania) BanaFair e.V. (Germany); Banana Link (UK); Ecumenical Academy Prague (Czek Republic); Fako Agricultural Workers Union (Camaroon); finep (Germany); GVC (Itaty); Koperattiva Kummerċ Ġust (Malta); Peuples Solidaires (France); Sindicato Nacional de Trabajadores de la Industria Agropecuaria (Colombia); Stichting Fair Trade Advocacy Office: ftao (Belgium); Südwind Agentur (Austria); Unión Regional de Organizaciones Campesinas del Litoral (Ecuador); Windward Islands Farmers’ Association (St. Vicent and Granadinas); Green Liberty (Latvia); Alliance of Associations Polish Green Network (Poland); Association of Conscious Consumers (TVE) (Hungary)
27/08/2015 Make Fruit Fair
- 36 months: March 2015 to February 2018
- European Union
COMMUNICATION MATERIALS (in Portuguese)
- QUIZ: Que fruta és?
- Make Fruit Fair/Fruta Tropical Justa Media Briefing
- Game On! O Jogo da Campanha – Guia prático para Campanhas
- Infografia “Serão as Bananas que consumimos justas?”
- Folheto da campanha “Olá Lidl, preparem-se para o jogo justo!”
- Enquadramento da campanha “Olá Lidl, preparem-se para o jogo justo!”
- Cartaz “Serão as bananas que consumimos justas?”
- Banco de Fotografias